3 minRevamping Your Social Media StrategyMost businesses are aware of the importance of an online presence - no matter what industry, people typically turn to Facebook,...
4 min10 Tips to Get Your Life In OrderI have an unpopular opinion, ok? I hate the term “self-care”. But hear me out... I don’t actually hate taking care of yourself, treating...
4 minGet Organized: Team Management SoftwarePicture this: you walk to your desk and there are scraps of paper all over, calendars on the wall with a myriad of coloured appointments,...
3 minThe Life-Saving Power of Making ListsOrganization? Never met him. I go where the wind blows. I’m a drifter, a traveler. Off-the-grid, that’s where it’s at. Organization is...
3 minInstagram Bots: The Age of AutomationAny form of automation is a fascinating addition to any work environment. Technological advancements are making jobs easier for workers...
2 minWhy Authentic Content MattersAs a content creator, I try to keep an ear to the ground of what’s happening, what’s new and fresh in the world of social media....
3 minHow Often Should You Really be Posting?Whether you’re just starting out with social media or have been on it a while, “how often should I post?” is a common question. The best...
2 minEternal Battle: Marketing + SalesLet’s set the scene. You’re in a meeting room and at one side of the room is the sales team, and the other side is the marketing team....
4 minFacebook Bidding: How to Outsmart the CompetitionAlright, the title is a little clickbaity but it got your attention, didn’t it!? Let’s talk about a few simple ways that we here at SWAY...
4 minHow Social Media Content Creation Compares to ScreenwritingTo misquote Ernest Hemingway, “Writing is rewriting.” For most forms of writing, this is the case. You’ll have weeks or maybe even months...
3 minBringing Mindfulness To Your Work DayIn our busy modern world where everyone is “trying to have it all” by being a perfect parent, a stellar hardworking employee, a wonderful...
3 minWhy You Need to be Investing in Social MediaWhy should a business invest in social media? Isn’t it a fad? Myspace is dead after all! Year over year, investment in social keeps...
4 minHow to Unwind When You’re Always “Plugged-In”If you’ve been on the internet recently you’ve probably heard about self-care, often coupled with Insta-worthy pictures of pretty bath...
4 minSetting Yourself Up For Success When Working Virtually If you were to poll the average 8-to-5 office worker bee, I would expect that the idea of “working from home” would probably look a lot...
2 minHave Some Fun With Your Social Media!Can you imagine scrolling through your Facebook or Instagram feed and only seeing stodgy, boring, stock images coupled with overly...
5 minBenefits of Social Media for BusinessesIn today’s world, everyone is online all the time! In many ways, there is no better way to get your brand in front of the public eye than so