2 minWhy Authentic Content MattersAs a content creator, I try to keep an ear to the ground of what’s happening, what’s new and fresh in the world of social media....
3 minHow Often Should You Really be Posting?Whether you’re just starting out with social media or have been on it a while, “how often should I post?” is a common question. The best...
4 minFacebook Bidding: How to Outsmart the CompetitionAlright, the title is a little clickbaity but it got your attention, didn’t it!? Let’s talk about a few simple ways that we here at SWAY...
4 minHow Social Media Content Creation Compares to ScreenwritingTo misquote Ernest Hemingway, “Writing is rewriting.” For most forms of writing, this is the case. You’ll have weeks or maybe even months...
2 minHave Some Fun With Your Social Media!Can you imagine scrolling through your Facebook or Instagram feed and only seeing stodgy, boring, stock images coupled with overly...
